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Samenvatting van de hoofdstukken 1,2,3,5,7,8,10,11,12,14,15,18,19 van principles of marketing - kotler and armstrong. Back to course 'bus203: principles of marketing' unit 1: marketing definition and principles we will begin with the basics of marketing listen to this lecture. The clep principles of marketing exam covers material that is usually taught in a one-semester introductory course in marketing.
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